This blog exists purely as a place for me to dump random links and thoughts I have rather than emailing them to my friends. It'll have large amounts of inside jokes. Also there will probably be times when I write "you" or refer to an email. Just pretend that you are reading an email to you. If you don't know me you likely won't find anything here interesting. If you do know me you also will not find anything here interesting.
Saturday, May 26, 2018
Friday, May 25, 2018
How Ikea took over the world
http://fortune.com/ikea-world-domination/
One way Ikea researchers get around this is by taking a firsthand look themselves. The company frequently does home visits and—in a practice that blends research with reality TV—will even send an anthropologist to live in a volunteer’s abode. Ikea recently put up cameras in people’s homes in Stockholm, Milan, New York, and Shenzhen, China, to better understand how people use their sofas. What did they learn? “They do all kinds of things except sitting and watching TV,” Ydholm says. The Ikea sleuths found that in Shenzhen, most of the subjects sat on the floor using the sofas as a backrest. “I can tell you seriously we for sure have not designed our sofas according to people sitting on the floor and using a sofa like that,” says Ydholm.