The Psychology of Security

http://www.schneier.com/essay-155.html

A lot of this can be chalked up to simple ignorance. If you think the murder rate in your town is one-tenth of what it really is, for example, then you're going to make bad security trade-offs. But I'm more interested in divergences between perception and reality that can't be explained that easily. Why is it that, even if someone knows that automobiles kill 40,000 people each year in the U.S. alone, and airplanes kill only hundreds worldwide, he is more afraid of airplanes than automobiles? Why is it that, when food poisoning kills 5,000 people every year and 9/11 terrorists killed 2,973 people in one non-repeated incident, we are spending tens of billions of dollars per year (not even counting the wars in Iraq and Afghanistan) on terrorism defense while the entire budget for the Food and Drug Administration in 2007 is only $1.9 billion?