The overjustification effect occurs when an expected external incentive such as money or prizes decreases a person's intrinsic motivation to perform a task. The overall effect of offering a reward for a previously unrewarded activity is a shift to extrinsic motivation and the undermining of pre-existing intrinsic motivation. Once rewards are no longer offered, interest in the activity is lost; prior intrinsic motivation does not return, and extrinsic rewards must be continuously offered as motivation to sustain the activity.
Saturday, January 28, 2017
Overjustification effect
https://en.wikipedia.org/wiki/Overjustification_effect
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment