Balls and Urns

http://iowahawk.typepad.com/iowahawk/2008/10/balls-and-urns.html

This is, for all intents and purposes, how political pollsters compute the mysterious "margin of error," which has everything to do (and only to do) with pure mathematical sampling error. If you look at the formula above and round it just a smidge, you get a simple rule of thumb for the margin of error of a sampled probability:

Margin of Error = 1 / sqrt(n)

So if the sample size is 400, the margin of error is 1/20 = 5%; if the sample size is 625 the margin of error is 1/25 = 4%; if the sample size is 1000, it's about 3%.